Statista reported the percentage of internet users in the UK who also use TikTok. Here’s how it all breaks down by age group:ĭata out of the UK is similar. In the U.S., those ages 10-19 accounted for 25% of TikTok’s active users. The younger age groups can’t get enough of scrolling TikTok. TikTok is Most Popular With Younger Generations Luckily, TikTok statistics help us to see the demographics of their biggest user base to make this decision easier. Those in the UK spend 70 minutes per day on the video-sharing app.Įven though TikTok is thriving, there are still some brands questioning whether or not it’s worth it to make the platform part of their overall video marketing strategy.Ī key element in making that decision is to determine if your target audience is there. In the U.S., kids are spending an average of 87 minutes a day on TikTok, which is higher than the global average. This makes it the social media platform they are using the most. Globally, data from Qustodio shows children spend an average of 75 minutes per day on TikTok. Many of them are turning to TikTok for entertainment, which can lead to endless scrolling on the FYP (For You Page). It’s no secret that kids spend a lot of time on their mobile devices these days. How does your usage stack up? Kids Spend, on Average, 75 Minutes Per Day on TikTok Data shows the average user opens the TikTok app 19 times per day. With social media apps available right at our fingertips, it should come as no surprise that we access them multiple times in one day, oftentimes never giving it a second thought. The Average User Opens TikTok 19 Times Per Day Statista predicted there will be 15 million UK TikTok users in 2025. TikTok statistics show the app’s popularity is projected to steadily increase in the UK over the next few years. It’s Projected There Will be 15 Million UK TikTok Users in 2025 The Android version still performs well, but it only has 14.43 million daily active users. The iOS version of TikTok reigns supreme, as data shows it has 30.8 million daily active users as of December 2021. The App Has 30.8 Million Daily Active Users via iOS It falls behind the following: Facebook, YouTube, WhatsApp, Instagram, Facebook Messenger, and WeChat. When factoring in the number of active users each social media platform has, TikTok ranks as the sixth most popular platform. It’s the Sixth Most Popular Social Media Platform Worldwide TikTok statistics like this show just how successful the platform has been in a short time. The app reached one billion active users, allowing it to provide entertainment to its community all around the globe. In September 2021, TikTok published a press release sharing the news of their big milestone. TikTok Celebrated a Milestone of 1 Billion Active Users in 2021 It’ll be interesting to see just how it stacks up against veteran platforms like Facebook and Instagram in the coming years. These statistics show just how successful the app has become, providing even more reason to jump on board if you haven’t already. In the last few years, TikTok’s usage has truly exploded. He's known for his TikTok videos in which he mocks life hack videos. Khaby Lame took over Charli D'Amelio as the most followed TikTok account in June 2022 to lead the way as the app’s biggest creator. TikTok’s Top Star is Khaby Lame, Who Has the Most Followers It’s been valued at $50 billion by investors, which truly speaks to its success, but some experts now put it's 2022 value around $75 billion. In 2020, the App Was Valued at $50 Billion by InvestorsĪlthough it’s not quite Facebook’s $1 trillion valuation, TikTok is still worth a considerable amount. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY. This particular hashtag has amassed 535 billion hashtag views. And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. Hashtags are a great way to categorize content on social media, making it easier for people to find the types of videos they’re looking for. Based on Hashtags, Entertainment is the Most Popular Content Category It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021.
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